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Bajo Velo - Under the Veil - An unexpected discovery

Bajo Velo - Under the Veil - An unexpected discovery
SUMMARY

Bodegas Salado contacted TSMGO because an unexpected event had taken place. In their last batch of Finca Las Yeguas wine; a veil layer of flor had spontaneously appeared in one of their barrels.
OBJECTIVES

• To reflect the unexpected, the surprising.
• A discovery full of subtlety and spontaneity in which nature, untamed, has revealed its true essence.
• To help the range appear more complete and to resonate, while simultaneously inspiring curiosity.
GRAPHIC SOLUTION

White on white, the selected processes in which each brings simplicity and sophistication in equal measure. Embossing on cotton paper, highlighting this unveiled discovery, this wine from the meadows.
Essentialism, a distillate of subtlety, cleanliness, purity, evocative sobriety; lines which embody and reveal its conception without human intervention.
PROPOSAL

A game of subtleties and sensitivity which encourages discourse and explanation, lending meaning to its graphic representation.
A visual metaphor in which all the elements combine to complement each other; an exercise in restraint, simplicity, and elegance, in which each contribution has been studied in order to reduce it to a minimum.
The consumer is immersed in the wine cask itself, revealing a subtle symphony of aromas and flavours. Its straw colour reflects the purity and natural intervention of untouched oxidation, a refined sensory experience.
PRODUCTION

Natural materials, cotton paper which truly brings sensoriality to the fore, allowing it to show through.
SOCIAL MEDIA

Bodegas Salado reveals "Bajo Velo", a natural discovery from a cask which emerges without human intervention, resulting in a unique wine. Mother Nature reveals herself to offer us what she considers to be the purest and subtlest of all. #wine #brand
Bajo Velo - Under the Veil - An unexpected discovery
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Bajo Velo - Under the Veil - An unexpected discovery

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